Digital Marketing Strategy for Lush Cosmetics

For my social media marketing class at UGA, I created a digital marketing strategy for Lush Cosmetics. With this project, the objective was to create an interesting social media campaign that could be implemented and measured. I chose to create a product that combined a few of Lush's most popular no-waste products into a trial box. This campaign was to be centered around making a change to your consumption patterns for Earth Day.